Jachnun Stories

The story of rolling

It started as an underground tradition: Jachnun brunch for friends. Then it became a weekly one, thanks to the feedback of the people who came back for more. The rolling and the baking were mine. The support and demand were what let Jachnun Stories grow.

My story: I'm Jonathan, a hi-tech entrepreneur. For six years I had been leading a tech startup, with an amazing team and partners. On weekends, in rare moments of free time, I baked Jachnuns and invited friends over for brunch to enjoy this traditional weekend meal with me. Then the coronavirus slowed the business rhythm, and I suddenly discovered more and more free slots in my calendar.

So I skipped another Netflix binge and dedicated my weekends to Jachnun rolls. I pulled out my Yemenite grandma's original Jachnun recipe and my grandpa's secret pepper Schug recipe (amazing!) and started to roll. After years of friendly, sarcastic "what about my Jachnun?" from my local community, I finally made the time for a whole weekend of Jachnun bakes, then the following weekend, and then another.

Delicious, authentic, handmade with love. Simply enjoy it.

How the deliveries worked

We delivered the Jachnun brunch to most areas of London (zones 1 to 5), on Saturdays and Sundays only, arriving between 8:30 and 11:30. Orders for the weekend stayed open all week until 6PM the evening before.